LA GENTE SF was born in the eclectic city of San Francisco and is currently based in Madrid, Spain. The group is led by Rafael Sarria Bustamante: singer-songwriter and voting member of the Recording Academy/Grammy's. LA GENTE SF has created their own unique blend of World Music, Cumbia, Reggae, Salsa, and Reggaeton. Their music and live shows fuse together rhythms, dances and cultural influences from all over Latino America and the Caribbean with a distinct San Francisco flavor, to create an infectious, high energy dance party. LA GENTE SF just released “Llama Cumbia” their second single and music video from their 5th studio album "Entre 2 Mundos." The album and series of music videos were recorded and filmed in San Francisco, Colombia, Spain, Mexico and Morocco and was produced by Rafael Sarria Bustamante, Maya Finlay & Jordan Feinstein. The Band is currently on their 2025 World Tour.

After years of touring and releasing original music, LA GENTE SF has built a large and loyal following all over the US and around the globe performing at numerous festivals, universities, radio stations, museums, art galleries and major venues, including: Los Angeles, New Orleans, Austin, Portland and New York as well as Spain, Italy, France, Mexico, Great Britain, Brazil, Chile, Nicaragua, and Colombia. Their notoriety and showmanship has found them sharing the stage with other recognized recording artists such as George Clinton and The P-Funk All Stars, E-40, La Santa Cecilia, Quantic, The Digital Underground, Oscar De Leon, Hyro-Glyphics, Digable Planets, Pato Banton, Lyrics Born, Pete Escovedo, MALO and many more.

“LA GENTE SF, led by Rafael Sarria Bustamante, plays an intoxicating cocktail of world music, mixing cumbia, reggae, salsa and hip-hop. Dance music with a political edge”

 

 “LA GENTE SF reminded listeners of the depth, scope, and considerable talent of the local music scene. The band can be described, generically, as Latin fusion, aka mestiza music. Yet that description doesn’t really impart the sonic goodness and vibey aesthetic the band embodies.”

 

“It’s refreshing to watch a band draw an audience as eclectic as their music. It seemed no one could sit still through the contagious beat and positive vibe.”